Let’s talk about the importance of having a jeweler, and what this really means to you. We believe that shopping online is a great thing. It saves you time, it may give you great choices, and it may allow you the opportunity to check prices. Often, you may really feel like you’re getting a great deal sometimes,
… but are you really?
Now you begin your search for an engagement ring, and you think to yourself, I’ll go online and do my research and I’ll find the “best diamond for the least amount of money.” Here’s the thing, is this really your top priority? Of course this is important, but you’re missing a major component… your jeweler.
You are taking the importance of seeing a selection, and choosing the right diamond, and leaving it to a price tag on line, but there are no two diamonds that are alike, so how do you really know what you’re getting? There are reasons that the prices vary on line for similar appearing items, and the dealers/jewelers know these differences, but do you?
Very often, if given a choice, it definitely would not be the diamond you would have selected before coming in, simply by reading a piece of paper and saying that’s it. After all, it’s not a piece of paper that you’ll be wearing on your hand, every day, for the rest of your life. When given the choice you’ll definitely choose the diamond that is the most beautiful to your eye, but online, you will not have this advantage.
This also holds true for the ring mounting. What you choose online may have a very, very different appearance, than how you envision it will be on your hand. It’s imperative that you keep in mind,
This is a ring that will be worn, everyday, doing just about everything with you, for decades.
Do you really want to leave that choice to a picture?
You need a jeweler. You can start online with us if you like, or we invite you to come on in. Yet, at the end of the day, we highly recommend you talk to a professional jeweler, you’ll thank us for giving you that advice, and your eyes will love the difference that it may make to you, for years to come.
by Pat Cipkin, Windy City Diamonds, Chicago